The homepage—more so than any other page—needed to convey the emotional appeal of connecting with your friends on Kik; and thereby driving downloads. And what better way to get inspiration than by watching music videos from J Biebs and other teen stars? We wanted to communicate how Kik fits into the energy, colour and lifestyle of teens.
We set to work finding teens to cast for homepage video vignettes that would match Kik’s brand image—authentic and diverse people with interesting hobbies and interests. We found actual teens who were skateboarders, basketball players, breakdancers and even an awesome kid who designs his own bicycles.
These unique teens walk across the homepage in short clips to show how Kik lets you connect with your friends through chat.