“Amateur” photo & video
Part of a larger campaign
7 gamers found the clue & distributed it on social media
Bananas were found!
The fastest selling new first party title on XBOX One.
When participating in a global game launch incorporating alternate reality elements, it’s all about making everything accessible. Online and offline channels have to be considered and time zones balanced. For the Sea of Thieves launch this meant that the 9am PST timing was paramount to give people finding the clue in person a slight advantage while still giving XBOX a quick footage turnaround to include the rest of the global audience.
For One Net, this meant all hands on deck. For me, it meant that in order for the scene to create a crowd and stir up a buzz, I had to become the audience.
From my role as a clue-seeker, I was able to capture images and video used to spread the clue across global channels.