Team lead, brand & web design
Immediate client sign off
Hugely successful launch
Client acquired within 1 year
When you’re a CIO or a CSO…or a CISO (it’s a thing), your job is to keep your organization safe from cyber attacks. When your network is protected, your intellectual property, customer data, employee records and hardware are safe. In other words, It means nothing bad is happening. This little revelation led us to pitch the tagline “We make nothing happen”.
The client loved it. No revisions. No refinement. Our content strategy was set.
“Making nothing happen” became the inspiration for the design and sales narrative for the new site. Rather than the dark, doom-and-gloom palette that occupies the majority of competitor sites, we decided our design approach would say ‘Come to the light’.
Light in design
A light color palette with subtle micro interactions and an innovative follow-along sub-navigation (reminiscent of a left hand nav of the 90s for those paying attention) finished off the remainder of the design of the website.
Light in content
It’s great when every page of a website has more or less the same amount of words. It’s also nice when everyone interacts with content in the exact same way. Situations like this can present some fun opportunities to play around with different effects to feed the reader content in bite-sized pieces.